In 1969 John Lennon and Yoko Ono leased billboards in eleven major cities around the world. One of those billboards wrapped around a building in New York’s Times Square. All of them read:
That message deployed forty years ago this month was part of a larger campaign that included posters, leaflets, newspaper advertisements, and radio spots; all intended to bring awareness to the fact that the Vietnam War could be ended and peace could prevail, if only individuals stopped waiting complacently for large corporate and government institutions or other forces to act, and simply decided that they wanted it.
Professor Gary Francione has proposed that we use this same message of self empowerment and individual responsibility to promote veganism. His idea centers on a virtual billboard, disseminated across the worldwide web, to all populated corners of our planet, in every written language, with the simple message:
THE WORLD IS VEGAN!
If you want it.
Such a campaign, in our modern interconnected global village, has the potential to reach far more people, in far more places, and far more quickly than John and Yoko’s antiwar campaign did.
Francione intends to use this virtual billboard to educate people about nonviolence, speciesism, animal exploitation, the personhood of animals, and very importantly, our ability as individuals to make the choices that will reduce demand for animal use and ultimately bring about a peaceful vegan world.
Francione’s website page for this campaign—complete with links to various HTML-based banners in multiple languages—is available here.